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About us

Our story

In 2018 Bella came into my life – not the app, but an Appaloosa mare, born in 2011. She had a difficult time behind her as a tourist horse in France. With her health issues, it was hard to find the right balance of training and rest – with the goal of giving her a long, healthy life and myself beautiful, long rides.

„Is there no app for that?“ As a software developer, the question about everything. In 2020 the idea of my own app matured – and so B.E.L.L.A. was born.

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Jens Boeckel

The wellbeing of the horses comes first

Beyond recording with gait and turn recognition, the app mainly offers suitable exercises and training plans – to keep the horses fit for a long time.

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Efficiency

We use state-of-the-art software concepts & frameworks to get the very best out of it.

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Goal

As software developers and long-time horse owners, we fully stand behind an app for the wellbeing of the horse.

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Skills

Over 20 years of software development across various fields and technologies.

Jens Boeckel

Jens Boeckel

Designer & Lead Software Developer (iOS)

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