About Us

Our company history

Is there no app for training in the saddle

In 2018, Bella came into my life, not the app yet, but an Appaloosa mare born in 2011.
She had a difficult time as a tourist horse in France. With her health issues, it was difficult to find the right balance of training and rest periods, especially with the aim of enabling Bella to live a long, healthy life and me to go on lovely long rides.
The question: isn't there an app for that? As a software developer, that's the question of everything. In 2020, the idea of our own app slowly matured. BELLA was born, an app that is intended to support a long, healthy life for horses.

The welfare of the horses is paramount

In addition to the usual features such as recording rides with special features such as gait and turn recognition, the app is primarily intended to offer users suitable exercises and training plans as a guide to keep the horses' fitness as high and as long as possible.